Best Practices
Dynamic pricing tools for SaaS: How to use flexible paywalls to drive revenue
In the B2B SaaS world, the concept of dynamic pricing plans is still very much based on theory, but research already supports the importance of changing your pricing plans regularly. In fact, just a 1% change in your pricing may result in a 12.7% increase in revenue. Considering that the SaaS market is constantly evolving, and competition is fierce and never dwindling, using a more adaptable data-driven pricing strategy just makes sense.