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Today, we're thrilled to announce our $17.5 million Series A funding, led by Red Dot Capital, with participation from Unusual Ventures, Emerge Ventures, RedSeed, and Cerca Partners.
This round is a testament to the incredible growth we’ve achieved over the past year, advancing our product further and massively expanding our user base, with Fortune 500 companies such as Webflow, Miro, Ai21Labs, PagerDuty, Oyster, and 8x8 choosing Stigg as their unified monetization platform.
This milestone is not just a win for us - it’s a step forward in our mission to redefine software monetization for the SaaS industry, specifically for engineers.
Why We Started Stigg
Our journey began at New Relic, where we saw firsthand how legacy billing systems could stall growth, delay go-to-market (GTM) strategies, and frustrate engineering teams. At a time when GTM needs are evolving faster than ever, traditional, single-model billing systems simply can’t keep up.
The SaaS market no longer has a straightforward path to market. As AI products become the norm, customers expect pricing that matches their value creation, from usage-based to AI credits and hybrid pricing models. As pricing structures grow more sophisticated, it’s clear that rigid, one-size-fits-all billing infrastructures are holding companies back - leaving engineering teams stuck and blocking growth.
We started Stigg to solve this very problem.
The Shift to Flexible, Modular Monetization
The idea that every business team’s needs - engineering, product, finance, sales, and RevOps - could be met by a single monolithic billing system is outdated. In the age of AI, velocity is not a competitive edge any longer. It’s what makes or breaks a business. SaaS companies can’t spend months layering in new monetization strategies. Building scalable usage metering, adding a new trial experience, allowing overages, supporting credits, … Those take a lot of engineering time to build. Today, companies need flexible monetization components that are built for quick, iterative changes. Stigg is pioneering this shift with a flexible, scalable middleware platform that serves as the first unified monetization platform built for engineers.
With one API, we’re enabling companies to gain control over catalog modeling, usage tracking, entitlements, subscription management, and more, while integrating seamlessly with their entire GTM stack. This modular approach enables companies to adopt new pricing models and adapt to market changes instantly, without overhauling their existing infrastructure.
When Miro launched their AI-powered Innovation Workspace, they needed a quick way to provide customers with clear visibility into their AI credit usage. With Stigg’s metering capabilities, Miro was able to implement usage-based transparency on a tight timeline.“Stigg played an important part,” said Susan van de Ven, Head of Growth Engineering at Miro. “Their solution enabled us to provide admins with full transparency on their organization’s usage. This insight is vital to ensuring that customers get maximum value from their use of Miro’s AI tools.”
The best way to understand Stigg is to see it - get a demo of the platform.
Why Now?
This is a time of unprecedented change in the SaaS landscape. Pricing structures are more diverse, expectations around AI products are higher, and companies are racing to bring innovative GTM models to market. Speed and flexibility in monetization have never been more important. By partnering with investors who share our vision and bringing in top-tier talent, we’re doubling down on our mission to build a scalable, developer-focused monetization platform that enables SaaS companies to stay agile for the next generations of monetization models.
What’s Next
As we embark on this next phase, our vision remains steadfast: to revolutionize SaaS monetization by building tools that developers love and trust. With this new round of funding, we’re doubling down on creating a state-of-the-art developer experience that empowers teams to innovate faster and more seamlessly. We’re also focused on expanding our product offerings to address the growing needs of modern SaaS businesses, while scaling our infrastructure to support the ambitions of our users globally.
Plus, we’re growing our team! We’re hiring in Tel Aviv, Israel and the East Coast, US across Engineering, Sales, and Marketing - find our open positions here. This is just the beginning. Stay tuned—big things are ahead.
Dor & Anton.
