Guidde allows its users to quickly create stunning how-to videos, for answering support tickets and creating knowledge base articles, without design or video editing skills required. By partnering with Stigg, Guidde is now able to iterate and update their pricing plans according to the diverse requirements of their growing user base - with minimal engineering resources.
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Key Results:
- 3 months of engineering work saved to launch initial pricing
- At least 2 weeks/month of engineering time saved for ongoing maintenance
- Unlocked growth optimizations, that had been deprioritized by engineering prior to Stigg
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The Challenge
Guidde built their first pricing model using Stripe. “The initial integration with Stripe alone took us 3 months”, Yoav Einav, CEO and Co-founder of Guidde remembers.
The company was growing fast and the team made a lot of changes to their pricing model to find the right pricing for their users - adding plans, changing feature packaging, updating descriptions, … Every change took 2-4 weeks of engineering time. “This was really painful for two reasons: The speed was too slow for our business needs. Guidde’s core is our video platform, not pricing. R&D should be able to focus on building our product instead of supporting pricing iterations.”.
To move faster, the team decided to run changes only on the website’s pricing page - a workaround that wasn’t scalable.
The Solution
“The moment I heard about Stigg, I was sold. We finally have a way to change things in our pricing and sync it with marketing and product, without talking to R&D!”
Guidde’s integration with Stigg allows the engineering team to fully focus on building the product, while enabling the business to test and tweak their pricing however they want. “R&D is always the bottleneck in pricing. Stigg solves this issue and gives the business full power to test and iterate on ideal pricing plans.”
The Results
Guidde is now regularly testing and updating their pricing model with minimal engineering resources. Instead of weeks, they only need a few minutes and can do that without code changes using Stigg.
The team can now finally test everything they want, without being constrained by engineering resources over product tasks.
On top of that, Stigg unlocked additional capabilities, like Experiments, to help the team create better pricing for their users. “Just recently, we ran an experiment using Stigg between trial and reverse trial and found that reverse trial converts much better with our users. We could have never tested that without Stigg.”
“The moment I heard about Stigg, I was sold. We finally have a way to change things in our pricing and sync it with marketing and product, without talking to R&D!!”
Yoav Einav, Co-founder & CEO, Guidde
